“...a broad range of applications on a broad range of devices across a broad range of industries”.
That was the promise when Nettech Systems, Inc. announced its transformation into Broadbeam Corporation, coinciding with their new strategic push of complete wireless offerings.
The solution to effectively building their new brand was communicating the Broadbeam value across a broad range of brand devices. After creating the core brand assets of business cards, letterhead, PowerPoint templates and web site, we developed targeted collateral speaking to specific audience segments (developers, C-suite, and corporate partners). Trade booths and event materials supported key conferences. Direct marketing and packaging delivered promotional prototypes to developers. Case studies provided business success stories to C-suite, while white papers delivered relevant technical information. HTML emails and banner ads were customized to audience type, and a comprehensive e-newsletter, the BroadView, regularly packaged all the news in a single vehicle where users could see the entire breath of news yet delve into content most relevant to them.
The result was a steady stream of the latest information that helped various audience types stay connected with the Broadbeam brand at every touchpoint.