AT&T PrePaid: Delivering on a Brand Promise–Good Call!
“An easy and convenient way to stay connected–from THE brand you can trust.”
That’s quite a promise–and that’s exactly what AT&T delivered across various channels and markets for their PrePaid line of products. As a working manager, I ensured that all the creative I was responsible for (packaging, card design, direct mail, promotions and advertising) tracked back to a single core promise.
The emotional connection to “ease and convenience” meant something very unique to each audience segment:
For callers, AT&T PrePaid made calling convenient with no bills, no coins, no hassles.
For retailers offering prepaid cards in their stores, AT&T PrePaid provided a program that was easy to implement and came with all the support needed to successfully offer customers the biggest brand in prepaid calling.
For organizations looking to run promotional campaigns, AT&T PrePaid made it easy to leverage not only the AT&T brand, but also the powerful Star Trek brand alongside their own.
For collectors, AT&T PrePaid made collecting prepaid cards easy and convenient through major retail outlets and online avenues, with popular genres like Star Trek and the NBA.
For gift-givers, AT&T PrePaid made finding the perfect gift for any occasion easy and convenient through popular retail outlets and online, with cards at multiple price points via a range of denominations.
- Spirits Unlimited
- Maxim Group