Rob’s having a stellar career of creating award-winning campaigns and shaping brands through advertising, direct marketing, promotions, brand development and identity for opportunities ranging from start-up launches to the rejuvenation of major global brands. As Director of Creative & Brand for Ortho Clinical Diagnostics, Rob has played a senior role on the leadership team charged with standing up Ortho as a fully independent brand since their carve-out from Johnson & Johnson. Ortho is now thriving as a global brand, having steadily increased its NPS value, garnering an International Stevie Award for brand renovation and being voted one of the Economic Times Best Asian Healthcare Brands.
Prior to Ortho, Rob was Director of Creative Services & Multimedia Initiatives at non-profit ETS for over 10 years, leading the internal creative services function and serving as global brand liaison assisting agencies in creating materials that were on-brand and trademark protected. His career clients include AT&T, A&E, BellSouth, Coldwell Banker, Newsweek International, Johnson & Johnson, DuPont, Maxim Group, McCormick, Mercedes-Benz, Spirits Unlimited and FoodTown.
“My creative development has been an ongoing process of learning from the most gifted people and the more challenging projects. Being an effective leader has meant earning the credibility to mentor, gaining the respect of my peers and winning the trust of my clients. Whether I’m nurturing young talent or simply interpreting the client's request versus their need, my ability to forge relationships and communicate has been key. It’s been extremely rewarding building brands, leading creative talent to win awards and helping clients reach their business goals.”